I've wanted to be a marketer for as long as I can remember. My parents tell stories about marketing advice I gave at the age of six and how that advice actually made some sense. Because of that passion for marketing, figuring out how and why buyers buy and how to make more money (create revenue), I started my journey into the marketing industry in high school. That puts me in an interesting position. Even though I have four years of agency experience, I'm only now starting my journey into the "real world" of marketing. That said, I think I have a lot to share about what I've learned so far.
1. Show your value
Having an open dialogue with your bosses and supervisors is important, but no conversation impacted me more than the one where I was told to show my value. This can mean any number of things, but at the end of the day your boss' answer to the question: "Are we better off with them here than without?" needs to be a resounding "yes". Proving your value can help actualize you in your position. It makes you feel good about the work you're doing, it makes you feel like you're affecting change, it's fulfilling. Whether you've made an observation that can impact a major decision or if you're simply picking up some slack, any action you take to prove your value should never go unnoticed.
2. Embrace numbers
Math is important. Numbers are important. Data is important. In a world where you can never have perfect information, you need to use whatever information you can get your hands on to guide your decision making. Google Analytics, Databox, Hubspot Reports, Twitter Performance, Facebook Insights, etc. Familiarize yourself with any data or reporting tool to which you can get access, tinker and play with your marketing activities to see what results you can create. The more you can learn about how the buttons and levers impact revenue and results, the more you'll be able to impact your organization. You don't need to be a statistical savant to do some decent analysis. You just need to be able to see a trend, and connect some dots.
3. Find your passion
You're not going to be good at every aspect of digital marketing, it's impossible. If you can learn what you like, you can get good at it. Are you interested in email? Become an email superstar. Do you like SEO and SEM? You'll be an invaluable member of any team. Can you write better than anyone you know? Content is king, so you're set. There's a place for everyone if they're willing to put in the work and learn about their passions. I've developed a passion for analytics and data, so I'm looking to be a data-driven decision maker. You're better off becoming a specialist as opposed to a jack of all trades. A jack of all trades in the digital marketing world tends to be more of a master of none.
The world of digital marketing is exciting. It's constantly changing, with something new around every corner. That's why I'm so passionate about it. It's like no other industry out there except for maybe the tech industry. I've definitely learned a lot through the internship phase of my digital marketing career, but I'm more excited to learn even more as I become a full fledged digital marketer.
Address: 1465 Devon Lane Apartment E, Harrisonburg, VA 22801
Telephone: (410) 980-1265
I take pride in my work, keep my promises, and use data to drive results for your business.